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ThinkGrowth

The ThinkGrowth logo in Mint Green on Deep Teal

A growth consultancy helping businesses reach their full digital potential

Client
ThinkGrowth
Year
2024
Services
  • Brand Identity
  • Logo Design
  • Typography
  • Colour System
  • Brand Applications

Project information

ThinkGrowth is a growth marketing and conversion rate optimisation consultancy that helps businesses grow through innovative, data-driven strategy. It came to us for an identity that reflected its mission: sustainable growth, and helping clients reach their full digital potential in a competitive market.

The logo brings two ideas together. The letter G stands for ThinkGrowth’s commitment to sustainable development and stability, to helping clients reach their full potential. Built into it is an upward-pointing triangle, a sign of forward momentum, progress and resilience.

Together they form a single monogram that says what ThinkGrowth does: guide businesses with smart strategy towards measurable, lasting success.

The shapes of the mark became a pattern that runs across the system, from notebooks and hoodies to window graphics. Deep Teal and Mint Green lead the palette, with Dark Navy and Lime Green in support, and Poppins and Helvetica Now Display keep every message clear and confident.

Credits

Tor Studio

Creative Director:
Victor Alfred