Tiana Bakes

Tiana Bakes is a bakery brand built around one simple feeling: joy. Every piece of the identity is designed to feel as warm and inviting as the cakes themselves.

The wordmark is drawn with a rounded, hand-lettered energy, generous and full of character, and sits alongside a round “Baked with love” seal that marks every box, bag and sign.

A deep chocolate brown and a golden yellow lead the palette, with playful pink, blue and green accents for moments of celebration. Sink brings bold, confident headlines, and Azo Sans keeps everything else easy to read.

The voice is as warm as the visuals: Joy in every bite. Freshly baked happiness, crafted just for you. Sweet moments await. Across packaging, posters, signage and merchandise, Tiana Bakes now looks like the place you can’t walk past.