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Monica

A 60-second launch film for an app that moves as fast as you do

Client
Monica
Year
2025
Services
  • Motion Design
  • UI Animation
  • Kinetic Typography

Project information

Monica is a crypto exchange and payments app: a single place to trade crypto, convert it to Naira, pay bills, fund a wallet and spend globally with a dollar card. For its launch, it needed a film that made all of that feel simple, fast and exciting.

The film opens by introducing Monica as a gateway to the world of crypto exchange, then moves at the pace of the product. Coins pop up one after another, USDT, USDC, BNB, SOL and TRX, before the core promise lands: convert crypto to Naira in seconds, with no middlemen, no stress and zero withdrawal fees.

Kinetic type carries the message throughout, from “Unlimited cash outs, anytime, anywhere” to “as fast as you do”, while real app screens show the wallet, the features and the dollar card in use. Monica’s bright green holds the whole film together, from the first frame to the closing call to join the gheng.

Credits

Tor Studio

Creative Director:
Victor Alfred