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Koyn

A 30-second explainer that turns waiting into instant

Client
Koyn
Year
2025
Services
  • Motion Design
  • UI Animation
  • Kinetic Typography
  • Concept Visualisation

Project information

Koyn is a crypto-to-cash exchange built for one thing: speed. It wanted a clean, engaging explainer to reach crypto users frustrated by slow cash-outs, and to show them how instantly Koyn swaps crypto for Naira.

Financial apps have to feel fast and safe at the same time. The challenge was to convey high-speed transactions without the interface ever looking cluttered or unreliable, to pace 30 seconds of kinetic type precisely from frustration to solution, and to build a recognisable rhythm around Koyn’s deep purple and white, with both the dark and light app screens standing out cleanly.

We built the film as a story from symptom to solution. It opens on a question every trader knows, “Are you tired of endless delays when you want to trade your crypto for cash?”, set against blurred clocks and ATMs. From there it moves into high-fidelity mockups of the app: the balance on the dashboard, choosing a wallet, and the receipt for a successful withdrawal. Bold typographic transitions and a recurring lightning bolt drive home the message of instant cash, before closing on the app store buttons.

The result is a polished, high-impact 30-second film for digital campaigns, social media and app store listings, communicating speed and reliability to traders who want their cash now.

Credits

Tor Studio

Creative Director:
Victor Alfred